Gainsford Music

Music is in Bruce Gainsford’s blood. Born in New Zealand he was learning to play the piano and guitar as he was learning to talk. Bruce bought his first electric guitar on Sunset Boulevard at age 12. The acquisition of a 4 track followed closely after and his fate was sealed: A Life of Music.

London called and Bruce joined a band, Vega4, which was quickly snapped up by Sony/BMG and released two albums, enjoying numerous world tours and worldwide airplay. Their single "Life Is Beautiful" from the second album “You and Others” featured heavily on tv shows and films (Greys Anatomy, One Tree Hill, My Sisters Keeper, Streetdance 3D) while staying in the top 30 in the US Radio Charts for 12 weeks.

Vega4 captured the attention of uber-DJ Paul Van Dyk resulting in a collaboration track – the hugely successful 'Time of Our Lives' which topped worldwide dance charts. Snapped up by Paul as his live touring guitarist, Bruce was bitten by the electronic music bug and when the band eventually went their separate ways he began honing his production skills under the moniker Styrafoamkid.

Under Styrafoamkid, Bruce soon featured on numerous Ministry of Sound & Cream Compilations as well as having his tracks played by DJ’s like Tiesto, Paul van Dyk, & Markus Schulz among others.
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Production work naturally goes hand in hand with DJing and the last couple of years has seen Bruce steadily ascend the ranks of the London dance scene playing at London’s top venues including Brixton Academy, Koko, & Ministry of Sound, supporting the likes of Paul Van Dyk, Eric Prydz and Mark Knight to name a few.

As a DJ Bruce loves to explore the deeper, darker side of electronic music, throwing in a healthy dose of his own edits, ensuring his sets have a unique flavour every time.

Late 2010 saw Bruce complete his first solo artist album “Stunt Double” which will be released in 2011. He also made the decision to change to the moniker Gainsford as an umbrella for all of his production and performance work.

Bruce is currently busy working on exciting collaborations with some very talented vocalists and producers. Gainsford has had one impressive career to date:

Remixed artists as diverse as Robyn, Booka Shade, Paul van Dyk, & Gotye? Check.
Collaborated with the godfather of trance, Paul van Dyk? Check.
Toured the world in a band and as a DJ? Check.
Had his productions supported by world famous DJ’s Tiesto, Roger Sanchez, David Guetta, & Markus Schulz among many others? Check.
Had his music in the top 40 American radio charts and major motion pictures? Check.

Bruce Gainsford is a force in the music industry, firstly as the guitarist and songwriter in Vega4, and then as live guitarist for Paul van Dyk and a DJ/Producer in his own right.
He has crossed the boundary between rock and dance with ease, collaborating with Paul van Dyk on the wildly successful track ‘Time of our Lives’.
Gainsford tracks have also featured on numerous Ministry of Sound and Cream compilations, supported by major DJ’s all over the world.
 
As a DJ, Gainsford loves to explore the deeper, darker side of electronic music, taking his crowd on a journey through progressive house, tech, and electro -  throwing in a healthy dose of his own edits, ensuring his sets have a unique flavour every time.